Secure Your Internet Use by Jerome Svigals

Author:Jerome Svigals
Language: eng
Format: mobi, azw3, epub
ISBN: 9781514449660
Publisher: Xlibris US
Published: 2016-01-23T22:00:00+00:00

Chapter 9

Keyless Retail Transactions

Purpose: To describe work reducing functions available.

Action: Use work reducing steps in Internet transactions.

The Retail transaction:

Forty years experience with magnetic striped cards, used with self service units ranging from mass transit to Automatic Tellers, demonstrates why 80% of the world’s population is implementing self-service transactions in all industries. By contrast, 72% of our population are shopping on the Internet, but only 15% shop with multiple vendors. The need is for a “Keyless Internet Transaction” structure which can be understood and repeated with ONE use. That was the prime success factor for magnetic striped card use.

Transactions on the Internet remain complex. A retail purchase requires up to 25 steps. Half of the steps require data entry keying and three steps require users to examine the results of long search responses. The use of improved solutions such as Amazon’s “1 click” reduce these efforts by one half, which is still 12 steps and 2 searches.

Conventional Internet Transaction

Placing a conventional retail transaction through the Internet is a 15 to 20 keyed steps process. The process would include these steps:

Search for a search engine.

Select a search engine.

Search for a vendor.

Select a vendor.

Search for a desired item to be purchased.

Select the item to be purchased.

Select the item’s style.

Select the item’s size.

Select the item’s color.

Select the quantity.

Select the delivery method.

Select delivery option.

Enter delivery address and postal zone.

Confirm acceptance of the total charge.

Select payment alternative.

Select credit card to be used.

Enter payment amount information.

Approve payment process and amount.

Print invoice and shipment information.

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